Dunkin' Donuts Is Officially Removing 'Donuts' From Its Name

Weight Watchers isn’t the only companygetting a new namethis week.

After extensive testing over the past year,Dunkin’ Donutshas officially announced they are removing “Donuts” from their name and will simply be called “Dunkin'” starting in January.

The name change is an effort to further modernize thecoffeeand donut chain, which first opened in 1948 and was originally called “Open Kettle.”

Dunkin’ has also simplified their menu, added more unique items, likeDonut Fries, and has been focusing their marketing on both their beverages and their mobile app. But even though they’re dropping “donuts” from their name, pastries will still remain one of their key products as they sell more than 2.9 billion donuts and donut holes per year, according to the release.

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Earlier this week, Weight Watchers also announced that they undergoing an identity change arerebranding to just WWas part of their shift away from dieting.

Instead, WW—with the slogan “Wellness That Works”—willfocus on overall health and wellness, CEO Mindy Grossman explained.

IHOP alsorenamed their restaurants as IHOBin June while promoting their new line of steak burgers, but changed it back to its original name a month later.

source: people.com