Drake and 21 Savage.Photo: Christopher Polk/NBC/NBCU Photo Bank via Getty Images; Prince Williams/Wireimage
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Publisher Condé Nast is suingDrakeand21 Savagefor allegedly using a fakeVoguemagazine cover to promote their new album in a PR stunt.
Her Lossmarks Drake’s first collaborative effort since the 36-year-old’s 2015 project with Future,What a Time to Be Alive, which hit No. 1 on the Billboard 200 chart and has since gone platinum. 21 Savage, 30, hasn’t released a collaborative projectsince 2020’sSavage Mode IIwith producer Metro Boomin.
Drake.Jeff Kravitz/FilmMagic
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Also included in the complaint against the artists are captions provided from Drake and 21 Savage’s Twitter and Instagram accounts, thanking Wintour and the magazine for their alleged support, all of which was done with “deliberately deceptive intent,” Condé Nast alleged in the 30-page document attacking the publicity stunt.
“Me and my brotha on newsstands tomorrow !!” The captions read in the social media posts, which have since been taken down. “Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.”
Condé Nast is seeking at least$4 million in damagesfor the breach, or triple the artists' profits from album sales, whichever is higher. In addition to monetary demands over the “counterfeit” promotional item, the company is also seeking a temporary restraining order to stop the image from being used, along with damages for trademark infringement.
“The confusion among the public is unmistakeable,” the complaint continued, citing thatmedia outlets took the statementsand images and ran with them, causing a stir over the Internet as celebrity announcements often do. “Defendants' flippant disregard for Condé Nast’s rights have left it with no choice but to commence this action,” added the publisher in the legal papers.
Drake and Savage have yet to publicly respond to the filing.
source: people.com