Doritos Brings the Heat with New Flamin' Hot Cool Ranch Doritos

Photo: Doritos

Doritos is turning up the heat on a classic chip flavor.

The fan-favorite Cool Ranch Doritos is getting infused with the heat of Flamin' Hot Doritos for the brand’s newest chip: Doritos Flamin' Hot Cool Ranch.

As contradictory as the name might sound, the flavors combine harmoniously into a delicious crunchy snack. The new Flamin' Hot Cool Ranch takes, “a legacy flavor that has been beloved for generations and injected it with a spicy new edge,” Caio Correa, Frito-Lay North America senior director of marketing, said in a press release.

The brand hinted at the news in a tweet on Monday butofficially announcedthe flavor on Tuesday.

“Cool ranch implies the existence of hot ranch,” one user tweeted. “Where they at @Doritos.”

The official Doritos Twitter responded: “Bringing this back up for ~reasons~.”

Flamin' Hot Cool Ranch Doritos are now available on grocery shelves nationwide in 9.25 oz. bags for $4.79 and 2.75 oz. bags for $2.19.

Cool Ranch Doritos are not the first chip to get the Flamin' Hot makeover. Crunchy Flamin' Hot Cheetos,Flamin' Limón Doritosand Flamin' Hot Lays are just a few of the other Flamin' Hot snacks.

Other chip collaborations have been popping up throughout 2021. In July,Lay’s Doritos Cool Ranchtook the usual potato chip and coated it with iconic zesty ranch seasoning. Another collaborative chip launch from the summer was theLay’s Wavy Funyuns Onionwhich was a wavy crisp with onion seasoning. Other buzzworthy snacks included theTangy Pickle Doritos and Tangy Ranch Doritos, which launched in August.

source: people.com