Diddyhas been an influential part of pop culture for more than 30 years, and now, he’ll have the hardware to prove it.
The media mogul, 52, will be honored with the Lifetime Achievement Award at the2022 BET Awardson June 26, the network announced on Monday.
Diddy (born Sean Combs) founded his record label Bad Boy in the early 1990s, and it’s since gone on to become a hip-hop powerhouse, selling more than 100 million records worldwide.
Sean “Diddy” Combs.Jon Kopaloff/Getty
:max_bytes(150000):strip_icc():focal(760x99:762x101):format(webp)/diddy-2000-b75b3fa9ba5d459992c5d2232d710e40.jpg)
Diddy also recently announced the launch of the R&B label LOVE Records, which will release its first album this summer in partnership with Motown Records.
Connie Orlando, Executive Vice President, Specials, Music Programming, Music Strategy, meanwhile, called Diddy “an incomparable culture force and creative visionary” in a statement, and noted that the award “further cements his undeniable influence on hip hop and pop culture.”
Diddy is fresh off hosting and executive producing the2022 Billboard Music Awards, where his daughters Chance, 16, and twins D’Lila Star and Jessie James, 15, were on hand to walk the red carpet in support of dad.
Doja Cathas the most nominations heading into the night, with six, whileAri Lennoxand Drake trail with four apiece.
source: people.com