Cold Stone’s 'Barbie' Ice Cream Trend Is a Happier Twist on the Grimace Shake Videos

Cold Stone Creamery

Step asideGrimace, we’re in Barbie’s world now.

To celebrate the release of theBarbiemovie in theaters July 21, Cold Stone Creamery teamed up with Warner Bros. Pictures and Mattel to release a new Barbie-inspired ice cream flavor. TikTok users were quick to incorporate this bright pink treat into milkshakes, spurring a new wave of taste-testing videos with a very different outcome from the trendingGrimace Shake videos users created in June.

Cold Stone releases a new Barbie ice cream flavor.Cold Stone Creamery

However, many customers have been enjoying the sweet new flavor in milkshakes and making them the star in aBarbiefilm of their own.

Unlike theGrimace Shaketrend — where TikTok creators were taste-testing the special menu item and using it in mini horror movie clips — users take a sip of the bright pink drink and, with a quick spin, are instantly transformed into a fully Barbie-fied version of themselves.

After their transformation, Aqua’s “Barbie Girl” plays in the background as video creatorslet out a “Yaaas,”before the video cuts out.

It’s a positive spin on the Grimace Shake trend, which saw TikTokers acting as though they’ve died or have been possessed after trying the shake.

Creator @whistlin_gasoline seems to be the first user to makea videoof this iteration of the Barbie Shake trend, though some creators, like @jackwbowen, madetaste-testing videosthat were more akin to the original Grimace Shake trend that took over TikTok in June.

source: people.com